To celebrate the 10th anniversary of Artemis Fowl, Puffin Books have re-released the series with funky new covers – which they revealed at a "book jacket premiere" on the screens of London’s Piccadilly Circus today.

Author Eoin Colfer himself was present to do the countdown into the reveal.

The new-look books will be published alongside the paperback of Artemis Fowl and the Atlantis Complex on 7 April 2011.

Check out the premiere footage below. You can also click here to read our interview with Eoin Colfer.